Is Volvo a Luxury Car?

Shopping for a luxury vehicle in the Huntley or Shepherd areas? A Volvo car or SUV could be just the thing. Volvo was named one of the top 10 best luxury brands by U.S. News & World Report, and here at Underriner Volvo we're proud to offer the full lineup of high-end Volvo sedans, SUVs, and wagons. Learn more about the Volvo and their fine luxury vehicles, then stop by our dealership in Billings to take the Volvo of your choice out for a test drive. 

Volvo Beginnings

Volvo began manufacturing cars more than 90 years ago, and the vehicles produced by this Swedish brand were noted for their superior construction, safety, and practicality. The first luxury vehicle that Volvo produced was the PV 654, which was released in 1933. It offered an upgraded interior and it was powered by a 3.67L six-cylinder engine that delivered 80 to 84 hp.

Becoming the Luxury Car Brand of Today

The transition between making Volvo luxury car models and more practical models took some years to complete.

In the 1980s, Volvo produced the 760, a boxy sedan without much flair. In 1990, the 960 replaced the 760 and offered a sleeker sedan with a new 3.0L inline six-cylinder engine. This vehicle would serve as the basis for the Volvo S90. In 2006, the S90 was replaced as the flagship luxury vehicle by the second-generation S80 and would stay at the top of the lineup for about 10 years until the 2017 S90 was released.


Today, Laurel-area drivers will appreciate that Volvo vehicles like the XC60, XC90, and S60 can complete with vehicles from brands like Mercedes-Benz, BMW, Lexus, Audi, and INFINITI. 

One of the Top 10 Luxury Brands in 2019

The Swedish automaker, which is now owned by Ford, was even named one of the top 10 best luxury brands for 2019 by U.S. News & World Report. The review noted the "award-winning designs, cutting-edge technology, and family of punchy four-cylinder engines," and went on to say that the "elegant styling of its vehicles - both inside and out - is a major key to Volvo's success."

Experience the Luxury of a Volvo at Underriner Volvo

Ready to get behind the wheel of an affordable, luxurious sedan, SUV, or wagon loaded with advanced technology, innovative safety systems, and plush interior features? Come on down to Underriner Volvo. Make sure to check out our current offers and incentives, and if you have any questions, please don't hesitate to contact us.
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